Cooler Master Vapor Chamber Technology

[Snafu]

Chino, California – January 19th, 2012 - After releasing the world’s first heatpipe heatsink in 2000, Cooler Master announces that it will begin to phase in Vertical Vapor Chamber technology into its upcoming retail CPU heatsinks; a technology initially developed by Cooler Master’s OEM and industrial cooling division.

Link to Press Release (http://coolermaster-usa.com/press_release/vapor/vapor.html)

Will this mean better air cooling?