Abit reportedly to phase out the market after Intel 4 series chipset launch

[Just Learnin']

Source: DigiTimes (http://digitimes.com/mobos/a20080527PD203.html)


Second-tier motherboard maker Abit is reportedly concidering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.

Abit, howerver, maintains it does not know anything about the speculation and will continue to develop motherboard products.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.

[RoachBurn]

Oh well. I never liked Abit. 2nd tier my ass! Only good for cheap systems that run notepad.

[ThugsRook]

Abit used to be good.
they dropped the ball almost every single time during the P4 era. the only thing holdin them together was the fact that Asus was also screwing up big time. now we have a whole slew of moboard makers... thx to the big 2 screwing up so badly ;) :beer:

[Timber Jockey]

Source: OCW (http://my.ocworkbench.com/bbs/showthread.php?p=431742#post431742)

Univeral abit denies quitting motherboard business after intel P45

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We managed to catch our PR contacts before they are off for the day. Their immediate reactions is that we should not believe in such rumours.

Thore Welling, Universal ABIT Global Marketing Director points out: “ abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.”


All I can say Is Thank god.:bow::bow: I love abit :rock:

[Dave3d]

Well, my Abit mobo's still run to this day.

I had an old old old abit pentium 2 or p3 mobo thats is still running to this day (my buddy has it as a second/backup comp). The mobo outlived 3 psu's.
2 of my abit socket 939 mobo's are still running, sold (and given away) to other people, who use them daily.

I have had 2 asus mobo's go out on me, but never an abit.

Make of it what you will.

(I am currently running an asus though).